As if Edinburgh doesn’t have enough festivals the Edinburgh Interactive Festival is now well established being in it’s sixth year. Not just aimed at the industry there will be an opportunity for gamers to see and play the newest unseen games being developed.
This year however it will be moving to the Edinburgh International Conference Centre. Although only three days long running from Sunday 10th to Tuesday 12th August, it will showcase games from the likes of Sony, Nintendo and Codemasters.
Tickets are free and available from Gamestations stores across Scotland from the 29th of July. For more information go to – Edinburgh Interactive Festival website
I was watching playr last weekend and was amazed at the amount of high profile ads on the cars in Race Driver: Grid. Obviously Codemasters will be paid well for the display of these ads and need all the help they can get trying to beat Gran Turismo and Forza motorsport. It could be argued that it creates realism in a game which is a racing sim. On the other hand do gamers really care and is it necessary to plaster the cars in ads.
There is also the matter of the fact that ads are taking over everything. I’m sure in time if this blog is successful it will also carry ads it is inevitable. I wonder where it will end and can we expect to see ads for companies as the game is loading or maybe the next Tomb Raider will have Lara Croft swigging coke or Pepsi.